Integrated Demand Management

    Sensing · Analytics · Planning · Forecasting · Shaping

    Our demand management solutions are not just helping organizations forecast demand better. They are helping sense, analyze, plan and shape it to optimize sales & margin performance

Are your Demand Management Systems Ready for the Digital Age?

Not if demand decisions are driven by scattered market visibility and hundreds of spreadsheets

Integrated Demand Management Solutions / Use Cases

The top demand management processes clients are transforming with o9’s augmented intelligence platform


Demand Planning

Improve Forecast Accuracy, Alignment and Accountability

Top Reasons Organizations are Upgrading their Demand Planning Capabilities

Handling omni-channel, multi-region, large product portfolio complexity
Increasing automation of forecasting using predictive analytics models
Increasing sales adoption in the demand planning process
Upgrading from current legacy systems and spreadsheets to a cloud based system


New Product Introduction (NPI)

Increase NPI Hit Rates

Top Reasons Organizations are Upgrading their NPI Capabilities

Moving cross-functional NPI process from spreadsheets to a collaborative system
Making creation of NPI business cases/plans and monitoring assumptions simpler
Using analytics - like products, market opportunity analysis etc., to drive better NPI plans


Initiative Management

Increase Sales, Marketing and Promotion Initiatives Success Rates and ROI

Top Reasons Organizations are Upgrading their Initiative Management Capabilities

Creating a system of record for sales, marketing and promotion initiative plans
Increasing cross-functional visibility to spend, outcomes and ROI for initiatives
Analytics to drive learning from past initiatives & prescribing new initiatives


Revenue Planning

Improve Alignment of Top Down Sales Plans with Bottom Up Go-to-Market Strategies, Resources and Initiatives

Top Reasons Organizations are Upgrading their Revenue Planning Capabilities

Handling omni-channel, multi-region, large product portfolio complexity
Enabling multiple models for top down sales plan target setting
Making baseline + growth driver based bottom up sales planning simpler


Demand Sensing

Provide Early Warnings into Risks & Opportunities by each Local Market

Top Reasons Organizations are Upgrading their Demand Sensing Capabilities

From scattered data to a system of record for all market intelligence
Local area market opportunity analysis using demographics
Store insights using POS and local market data


Digital Expert Systems – Sales, Customers

Empowering Key Sales / Customer Roles with AI Powered Visibility and Insight that make them Super Effective at their Jobs

Top Reasons Organizations are Upgrading their Operations Systems Capabilities

Empowering sales teams with insights to improve customer engagement and collaboration with internal operations
Empowering dealers / channel partners with digital portals to create win-win collaboration

Engage . Learn . Act

Depending on where you are in your transformation journey, we have a program to help. Check them out, contact us, you will likely find the time spent valuable.


Are you considering an initiative in any of the above processes?

"Art of the Possible" demo



Not satisfied with your current systems and looking to replace / augment?

"30 / 30 / 30 day" program



Need to address process, data and organizational support issues first?

"Visual Process Prototype" program


Our Viewpoint / Analysis

Our expert commentary and analysis of the challenging stories we hear everyday in the trenches

A Chief Supply Chain Officer Learns from His Millennial Daughter — A Digital Transformation Story

Travis Green, Chief Supply Chain Officer of a large consumer product manufacturing company, was more excited than he’d been in […]

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The Future of Demand Planning Systems

Move From Forecast Entry to AI-Powered Integrated Demand Management — Key for S&OP Success

Accurate demand forecasting is vital to an agile and efficient supply chain capable of responding to today’s rapidly changing markets. […]

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Is the Bake-Off Really Necessary?

Why Rigid, RFI/RFP Evaluations can Lead to Suboptimal Results

Selecting a solution provider can be a tedious endeavor. A company has to not just recognize that a specific process […]

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Who Gets the Cheese?

Theory of Constraints Applied to Sales & Marketing Planning & Decision Making—A CPG Industry Case Study

Blame Games Galore About a year ago, my team and I had the opportunity to sit in on a Quarterly […]

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